Creative ways to utilize digital signage at events

Digital signage is revolutionising the way in which events look and feel. From static, fixed content on posters, billboards and signs, event organisers will have the power to provide information in dynamic, eye-catching ways, from big screen video to scrolling ads.

Being able to update information in realtime and present content with techniques which truly engage the audience can transform the complete experience of attending an expo or even a conference.

Here are a few top techniques for how to utilize digital signage to have maximum impact at your event:
Livestream

Big conferences can mean plenty of rushing around for visitors trying to produce workshops and talks in numerous places on a limited schedule. Digital technology will take a number of the stress out of things – by streaming key events live on screens around the venue, people can bring it all in and never having to rush from one end of the website to the other. And if there is particular fascination with one speaker or event, no you've got to miss out because they can't get a seat.
Real-time updates

Trying to be sure changes in schedule and other information is communicated to any or all visitors once a big event starts could be a nightmare for organisers. But with digital screens, information can be updated 24/7, so anyone can be kept updated at the push of a button.
Interactive information

You are able to bet that nearly all delegates at your event can have a smartphone, so lessen printing costs and paper waste by turning event programmes into an app visitors can download. The exact same information – event maps, schedules, exhibitor details, amenities – can be displayed on touchscreen ‘kiosks'around the venue. Visitors can search these to locate precisely what they are searching for, to get exactly the place where a specific event is happening, or to bring up exhibitor details from the symbol on the map.



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